A Practical Guide for DFW Business Owners Who Want to Make Every Card Count
If you’re like most small business owners in Dallas or Fort Worth, chances are your business card includes your name, your job title, maybe your phone number — and not much else.
And that’s okay… but if you want your card to actually do something — like help someone remember you, contact you, or even buy from you — you’ve got to give it more than just the basics.
Think of your business card as a 2″ x 3.5″ mini-billboard for your brand.
It’s not just a way to share your info — it’s a tool to help you get remembered, trusted, and contacted.
In this post, I’ll show you what to include on your card to make sure it works as hard as you do — and avoids the common mistakes that waste perfectly good paper.
👀 Quick Note Before We Dive In:
If you haven’t already, check out my last post:
👉 Why Your Business Cards Might Be Costing You Customers (And What to Do Instead)
It breaks down some of the biggest mistakes people make when designing and printing their cards — and how to fix them.
Now let’s talk about what you should be adding to your cards on purpose.
1. 🧑💼 Your Name (Yes, Still Important — But Not Everything)
Obviously, your name belongs on your card. But even here, presentation matters.
Use a clean font, keep it readable, and avoid cramming it between too much other text. Your name should stand out — especially if you’re the main point of contact for your business.
2. 📞 Multiple Contact Options (But Not Too Many)
In DFW, people still love to call. But they might also want to text, email, or visit your site. Give them options — just keep it simple:
- Phone number
- Email address
- Website
- Optional: social media (Instagram, Facebook, LinkedIn — but only if you’re active on them)
Don’t include every handle and username you have — just the ones that represent your business best.
3. 🌐 A Website That Works
Don’t just list your domain — make sure the site behind it actually reflects your brand.
I can’t tell you how many great business cards lead to outdated, broken, or generic-looking websites. Your card is a handshake. Your site is the conversation afterward.
And if you need help getting that cleaned up, you know where to find me.
4. 📍 Location (If You Serve a Specific Area)
If you’re a local business in Dallas, Fort Worth, Arlington, or any surrounding city, let people know. It builds trust and relevance.
Examples:
- “Serving Dallas-Fort Worth”
- “Based in Fort Worth, TX”
- Or even a street address if you have a brick-and-mortar shop
People love knowing they’re working with someone local.
5. 💬 A Tagline or Quick Message
This one’s underrated.
Including a short tagline or value statement helps your card do more than just identify you — it gives people a reason to remember you.
Examples:
- “Websites that actually work for small businesses”
- “DFW’s trusted printing & marketing partner”
- “Honest roofing. Quality work. Fort Worth proud.”
It doesn’t have to be fancy. It just has to be you.
6. 🎯 A Call to Action
Yes — even a business card can have a CTA.
This could be as simple as:
- “Call for a free quote”
- “Book online at [your website]”
- “Scan the QR code to see our work”
- “Follow us on Instagram @yourhandle”
Give people a next step. You’re not being pushy — you’re being helpful.
7. 🧩 A QR Code (When It Makes Sense)
QR codes are back, and they’re here to stay. If used right, they’re a great way to bridge your offline card with your online presence.
Make sure:
- The code links to something useful (not just your homepage)
- It works (test it!)
- It doesn’t take over the card’s design
I’ve seen cards that use QR codes to:
- Book appointments
- Show a menu or service list
- Display a portfolio
- Launch a video intro
Smart, simple, and effective — when done well.
8. 💎 Quality Design and Materials
Okay, this isn’t something you print on the card — but it still belongs in this list because it makes all the difference.
- Use clean, readable fonts
- Don’t overfill the card — white space is your friend
- Make sure the colors, logos, and layout match your overall branding
- Use thicker paper, soft-touch coating, or raised text if you want to stand out
This is where working with a real designer (👋 hey, that’s me) beats using a template every time.
👀 Bonus: A Little Personality Goes a Long Way
I once designed a card for a Fort Worth barber that said:
“Sharp fades. Sharper service.”
It was printed on thick matte black stock with silver foil lettering. People remembered it. They talked about it. He kept running out of cards.
Sometimes, just a little flavor makes a big impact — especially in a market as people-focused as DFW.
Final Thoughts: It’s Time to Level Up Your Business Card
A great card isn’t just a piece of paper. It’s a first impression. A tiny trust-builder. A reason to call you instead of someone else.
So take yours seriously — or let me help you create one that works.
Need help designing a better business card for your DFW business?
Let’s create something that gets attention and earns calls.
👉 Email me at hector@goodbearmarketing.com — I’ve got you covered from design to delivery.
